This tier one bank wanted to help its mass market savings customers invest in funds, so as to achieve better returns. However, this required advice, traditional P2P forms of which made no economic sense for this sector.
LB personnel worked with the bank to design and rollout a robo advice App which delivers the requisite level of advice at a fraction of historic time and cost. Its fully automated processes and AI quickly assess the appropriate risk and investment levels for each customer and identify the best performing funds in which to invest. Just as importantly, it is easily accessible and readily understood by the customer, engendering both sufficient trust and sufficient confidence for them to take investment decisions without needing to speak to a human.